After the success of the introductory Social Media Workshop held in October 2011, Northern Arizona SCORE, partnering with the Flagstaff Chamber of Commerce, is hosting an advanced Social Media for Small Businesses Seminar January 21, 2012. The workshop will be held at the Flagstaff Chamber of Commerce, 101 West Route 66, Flagstaff, AZ 86001-5542, from [...]
Archive for January, 2012
Score Advanced Social Media Seminar
Posted in Uncategorized on January 14, 2012 | 6 Comments »
Who and What is SCORE
Posted in Uncategorized on January 14, 2012 | Leave a Comment »
Each year as the New Year rings in and SCORE looks forward to another successful year, it is with humble pride that we begin by answering this often asked question; “Who and what is SCORE”. The SCORE Association, headquartered in Washington, D.C., is a non-profit association and a resource partner of the U.S. Small Business [...]
Start your business out on the right foot.
Posted in Uncategorized on January 14, 2012 | Leave a Comment »
There are very few small business owners who understand accounting or are able to effectively use their company’s financial statements to operate their businesses as a management tool. Financial statements are the “report card” of a company’s business activity. If your business is beginning to develop financial problems, these will first be evident in your [...]
Should you partner with friends or family?
Posted in Uncategorized on January 14, 2012 | Leave a Comment »
Between family members, as well as friends, a well-prepared written agreement is best. This should be detailed covering capitalization, ownership, succession, and even death. Should your partner be unable to fulfill his duties, who in the line of succession will become your partner? It is not about mistrust, but about foreseeing problems and having an [...]
Successful marketing on a shoestring budget.
Posted in Uncategorized on January 14, 2012 | Leave a Comment »
Before you can embark on any marketing ideas you must have the basic foundations; which are a marketing plan, a marketing calendar, a competitive advantage, and, as the last issue’s column discussed, marketing research. Also, don’t forget the most important element; keeping in contact with your current clients. Once you have these fundamentals down, you’re [...]
Market Research – why and when to use it.
Posted in Uncategorized on January 14, 2012 | 2 Comments »
Successful Market research is knowing what trends are specific to your particular area of the overall market. Basically it means that you find out what your customers want and then deliver it. Wikipedia describes Market Research as, “the function that links the consumer, customer, and public to the marketer through information — information used to [...]
What’s in a Name?
Posted in Uncategorized on January 14, 2012 | Leave a Comment »
Choosing the name for your business is one of the most critical steps any business owner will take. Unfortunately, many new entrepreneurs don’t realize the importance of name selection and its role in the success of the business. The name you choose could potentially make or break your business. The right name can make people [...]
