If I asked you to explain the difference between inbound and outbound marketing, could you do it? The difference is pretty intuitive. Traditional marketing techniques involve the marketer trying to find customers through available communications channels. This kind of marketing includes sending out mass mailings of coupons to potential customers, buying up commercial time between [...]
Archive for the ‘Business Tips’ Category
Understanding Inbound Marketing
Posted in Business Tips on July 28, 2010 | Leave a Comment »
Daniel Pink on the Surprising Science of Motivation
Posted in Business Tips, videos, tagged motivation on July 5, 2010 | Leave a Comment »
“There’s a mismatch between what science knows and what business does.” This is the central thesis of Daniel Pink’s informative TED talk. He goes through examples of the famous Duncker candle problem and how extrinsic rewards diminish performance in task that require cognitive effort. Daniel questions if business owners really understand the dynamics of motivation [...]
Learn About Income Statements
Posted in Business Tips, videos on June 23, 2010 | Leave a Comment »
In this video, from Salman Khan of the Khan Academy, you will learn about income statements. He discusses revenues, costs, gross profit, SGA (selling, general, and administrative expenses), operating profit, and ROA (Return on Assests) among other things.
Elevator Speeches
Posted in Business Tips on April 7, 2010 | Leave a Comment »
In today’s world of always being connected and plugged in, being able to get down to the point when talking to someone about your business is very important. It can easily mean losing or gaining a customer depending on how well versed you are at explaining your business, and because of this, you should put [...]
